Joe Murino took a job at a water conditioning company right out of school. He started off as a salt delivery driver and enjoyed the daily challenges of learning everything there was to know about the industry.

Through hard work that impressed his boss and customers alike, Joe moved steadily up the ladder of the business, through various steps of service and installation for residential, commercial, and large-scale industrial equipment.

Then in 2004, after 15 years of working in the field, Joe had an opportunity to purchase a water softening company with some 400 accounts and just one service truck.

As it turned out, the same work ethic and customer commitment served him well in running his business as it did when he was just starting out. Within eleven years, he is handling almost 11,500 customer accounts, served by a fleet of vehicles on the road.

His success is based on honest business practices, value-based sales, great one-on-one customer service provided by a knowledgeable and friendly staff — and most importantly of all — getting it right the first time. That’s something which is so important to each and every customer, yet so hard to find these days.

As a matter of fact, Joe still loves a challenge. Living up to the standards which he has set for him and the company is a challenge he takes very seriously, every day.